![]() Amidst the hustle and bustle, Lucky Cheeks sexy lingerie provides an instant escape. A pair of delicate panties from the Lucky Cheeks collection is certain to bring an element of vibrancy and passion to your everyday life. Sexy ladies' lingerie, including our sexy thongs, open G-strings and G-strings, were made to give the already seductive woman an extra shot of sex appeal. Just as it's important to know your ideal customers, it's also important to know your ideal brands.Sexy lingerie from Lucky Cheeks: Seduction & elegance For Darkest Fox, that means focusing on independent, woman-owned brands where women are simultaneously the founders, creative directors, and designers of the line. ![]() How would you describe the person shopping from you?įor Darkest Fox, that description of their ideal customer includes words like, "fearless, independent, gracious, kind, warm, deliberate, thoughtful, and multi-dimensional." And that vision of the ideal customer is carried through in the juxtaposition of designers on site like Fraulein Kink (bondage accessories and leather harnesses), Taryn Winters (bespoke lace and sheer mesh), and Lalita (soft bamboo with garter belt hardware).įinally, if you're an indie boutique, avoid carrying the exact same brands your customers can find in department stores.or even at another boutique just down the street. It's important to have an ideal customer in mind as you're building your brand. In the case of Darkest Fox, their guiding vision is "edgy" and "elegant." With those two words in mind, the buying team can go and find the perfect brands to fit that particular mood or vibe. Those details are what distinguish luxury lingerie from everything else.Īlina and KK for Darkest Fox Discovering Your Vision and Voice: How Do You Know "The One(s)?" Mabel calls this an "old-fashioned" approach to tailoring, where even the smallest details - such as the placement of a strap or the reinforcement of seam - are noted and addressed. People rarely buy luxury lingerie with a view to tossing it in the trash after one wear, so true high-end intimate apparel should be able withstand the rigors of washing and wearing again (and again and again). Tailoring also matters when you're thinking of new brands to bring in. Rather, it should encourage you to embrace your whole self, exactly as-is. Put another way, lingerie is an experience first of all, and luxury lingerie shouldn't make you feel like there's something about your body or your life you need to change. I particularly liked this sentence from our interview: "I believe true luxury is an environment that makes you feel comfortable, supported, confident, that you are deserving of kindness and respect, that you can move in the world with ease, whether it is a set of lingerie, a home, an automobile, or a dining experience." Mabel says the wearer is the "first audience" for their underpinnings which means comfortable materials, hypoallergenic hardware, and soft lace are all essential. While some shops focus on volume or low prices, for a small, luxury-centered boutique, it's better to focus on quality - quality of construction and quality of materials. We often think about contact information in relation to customer service, but it matters as well when it comes to designers!Īlli Grimes by Truc for Darkest Fox How to Choose Your Boutique's Focus a.k.a. For example, on the Darkest Fox website, it's very easy to find the shop's contact information. ![]() In addition, being accessible for brands to approach you matters too. ![]() ![]() Mabel recommends visiting designers in your own town (where applicable we know not everyone lives in NYC), attending trade shows like Curve in New York and Altitude in Las Vegas, and just being open to friends and acquaintances recommending their faves or making introductions. However, you can't stock those brands if you don't know about them first. Big box and department stores typically focus on the very largest brands with the greatest sales volume, which leaves an important opening for smaller stores to carry unique designs that can't be found anywhere else. While most of the general public is only familiar with a handful of lingerie companies, the truth is there are hundreds of labels out there. Iyanla Yaya for Darkest Fox Learning About Lingerie Brands ![]()
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